Situated in the bustling Tokyo district of Roppongi, which is home to multinational companies such as Goldman Sachs and Credit Suisse lays the Swedish embassy. Here CITO representatives Johannes Schygge and Alexander Fornell met with Andreas Olausson, Commercial Officer at Business Sweden Japan.
Business Sweden Japan (formerly Swedish Trade Council Japan and Invest Sweden) is jointly owned by the Swedish government and by Swedish trade and industry companies with the goal of helping Swedish companies reach new markets abroad. With 57 offices all around the world it is a helpful tool for Swedish companies looking to expand beyond the borders of Sweden. Olausson with a background in economics at Uppsala University and working at Ericsson Japan talked about how Business Sweden works to help Swedish companies. A typical client can be a small or medium sized company in Sweden that wants to build a presence in Japan; in this case Business Sweden can help with everything from registering the company in Japan to acting as their representative in Japan. He also spoke about the incubator service that they first started in Japan which later spread to other offices around the world. CITO thanks for a very good briefing of Business Sweden and Japan!